WhiteBridge AI, a Vilnius-based startup that builds AI-powered people research platforms specializing in deep personal insights, has raised €2.6 million ($3 million) in seed funding. The company's platform appears to aggregate and analyze publicly available information about individuals for research purposes.
The seed round was led by FIRSTPICK VC, with participation from First Degree, NGL.VC, Scalewolf.VC, BADideas.fund, Nectolabs, Plug and Play, and several angel investors. The funding will likely support product development and market expansion for the Lithuanian startup.
The people intelligence market has grown significantly as businesses seek better due diligence, recruitment, and research tools. Companies like Pipl, Clearview AI, and various background check services compete in adjacent spaces, though each focuses on different use cases and data sources. The market for business intelligence and people analytics is estimated to be worth billions globally.
This funding reflects continued investor interest in AI-powered data analytics tools, particularly those that can process and synthesize large amounts of information. However, the people research space faces increasing scrutiny over privacy concerns and regulatory compliance, which could impact growth trajectories for companies in this sector.