Axios has kicked off a week-long series aimed at bridging the gap between casual AI users and those who achieve significantly better results. The first installment, published Monday, focuses on the foundational skill of crafting effective prompts.

The series, titled 'Prompt like a pro,' addresses a common frustration: many users find AI outputs underwhelming. The author argues this stems not from a lack of intelligence or technical ability, but from failing to ask the right question with sufficient context.

'It's worth it to pay $20 to access the newest models from OpenAI, Anthropic and Google,' the column states, emphasizing that free tiers often miss out on rapid improvements. The guide uses writing a column as an example to illustrate how providing specific details can transform results.

Upcoming installments will cover improving AI memory, starting a business using AI, and running a business using AI. The series positions prompt engineering as an accessible skill anyone can develop, rather than a niche technical expertise.

Critics might argue that the $20 subscription cost and time investment in learning prompting techniques create a new digital divide, favoring those with disposable income and leisure time.