Perry Group, a real estate team operating under The Real Brokerage in Utah, has grown to 250 licensed professionals and five offices. The group is targeting 2,000 transaction sides in 2026, according to a HousingWire report.
The expansion reflects a deliberate focus on systems and culture rather than aggressive recruiting. Perry Group has emphasized operational infrastructure to support scaling, a strategy that has enabled it to reach its current size in a competitive market.
The team's growth comes amid a period of elevated mortgage rates and constrained inventory across much of the U.S. housing market. While many brokerages have struggled with agent attrition, Perry Group has maintained headcount growth by prioritizing retention and internal development.
For buyers and sellers in Utah, the team's expanded footprint could mean more local market coverage and consistent service standards across offices. Inventory levels and days on market remain key variables that will influence whether the 2,000-sides target is achievable.
Economists note that teams like Perry Group may benefit from a gradual easing of mortgage rates in 2025, which could unlock more listings and transactions. However, any sustained rate volatility or shifts in housing policy could alter the trajectory.